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Dan Davies's avatar

I missed a footnote!

"As with so many problems of social science, marketing has been grappling with this for ages. The legend is that all new products in the UK are tested in Reading (extremely median, if it succeeds there it will likely succeed everywhere) or in Newcastle (if it’s a flop, nobody outside the North East will hear about it)."

John Quiggin's avatar

Trump is really testing this hypothesis to destruction. Resentment against schoolteachers is a central part of the MAGA dynamic. If Obama's policy motto was "don't do stupid stuff", Trump's is "doing stupid stuff feels good"

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