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Michael Pollak's avatar

Apropos millennials' disappointed expectations, YME this TikTok from 2023:

https://www.tiktok.com/@allyrooker/video/7274732509512879403

(She's a make-up tips poster, hence the nails)

Alex Tolley's avatar

Firstly, economists don't seem to take into account that people don't get "average wage increases" (however that is calculated) but very personal situations. Low wages and retirees on fixed incomes mostly keep falling behind the price rises.

Secondly, some price rises are just egregious. As an outlier, a cat flea pharmaceutical has risen in price by 40% in 2 years. Well above inflation, certainly not due to some tariff issue, and probably more to do with "greedflation". Social studies have consistently shown that people do not like "cheating" and this sort of corporate behavior is "cheating".

Thirdly, people do notice a deterioration in local businesses - e.g. stores closing, malls emptying, etc. It doesn't have to affect them personally, but it doesn't look good. Add in fears of the increasing police state, and that is a negative vibe.

Lastly, just as the stockmarket reflect future earnings (or hot money pumping it up, just like auction prices for unique items, however trivial), people can project into the future too. Inflation expectations, a big problem in the 1970s can be understood today for a variety of issues. If the question: "Is the economy/country on the right track?" is answered in the negative, then this is probably going to color one's POV of the personal economy currently. Knowing property insurance will rise steeply, or the landlord is raising your rent more steeply than historically, is enough to push down one's perception of the economy, especially when the news reinforces this perception with data.

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